[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.praam.cz\/microsoft-ads-ppc-kampane-a-real-time-biding-kampane-jsou-soucasti-prodeje-zbozi-a-nabidky-sluzeb-na-internetu\/#Article","mainEntityOfPage":"https:\/\/www.praam.cz\/microsoft-ads-ppc-kampane-a-real-time-biding-kampane-jsou-soucasti-prodeje-zbozi-a-nabidky-sluzeb-na-internetu\/","headline":"Microsoft Ads PPC kampan\u011b a Real Time Biding kampan\u011b jsou sou\u010d\u00e1st\u00ed prodeje zbo\u017e\u00ed a nab\u00eddky slu\u017eeb na Internetu","name":"Microsoft Ads PPC kampan\u011b a Real Time Biding kampan\u011b jsou sou\u010d\u00e1st\u00ed prodeje zbo\u017e\u00ed a nab\u00eddky slu\u017eeb na Internetu","description":"PPC reklama ve vyhled\u00e1va\u010di Google a Microsoft Ads PPC pro vyhled\u00e1va\u010d Microsoft Bing jsou ji\u017e \u0159adu let d\u016fle\u017eit\u00fdm n\u00e1strojem nab\u00eddky slu\u017eeb a prodeje zbo\u017e\u00ed na Internetu. Kup\u0159\u00edkladu si chcete koupit novou b\u011b\u017eeckou obuv, tak zad\u00e1te do vyhled\u00e1va\u010de p\u0159\u00edslu\u0161n\u00fd kl\u00ed\u010dov\u00fd v\u00fdraz a vz\u00e1p\u011bt\u00ed se v\u00e1m zobraz\u00ed relevantn\u00ed v\u00fdsledky. Klasick\u00e1 PPC bannerov\u00e1 reklama v\u0161ak nemus\u00ed b\u00fdt tak […]","datePublished":"2025-11-09","dateModified":"2025-11-09","author":{"@type":"Person","@id":"https:\/\/www.praam.cz\/author\/#Person","name":"","url":"https:\/\/www.praam.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"praam.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.praam.cz\/wp-content\/uploads\/monitor-1307227_640_5.jpg","url":"https:\/\/www.praam.cz\/wp-content\/uploads\/monitor-1307227_640_5.jpg","height":0,"width":0},"url":"https:\/\/www.praam.cz\/microsoft-ads-ppc-kampane-a-real-time-biding-kampane-jsou-soucasti-prodeje-zbozi-a-nabidky-sluzeb-na-internetu\/","about":["N\u00e1kupy"],"wordCount":411,"articleBody":"         PPC reklama ve vyhled\u00e1va\u010di Google a Microsoft Ads PPC pro vyhled\u00e1va\u010d Microsoft Bing jsou ji\u017e \u0159adu let d\u016fle\u017eit\u00fdm n\u00e1strojem nab\u00eddky slu\u017eeb a prodeje zbo\u017e\u00ed na Internetu. Kup\u0159\u00edkladu si chcete koupit novou b\u011b\u017eeckou obuv, tak zad\u00e1te do vyhled\u00e1va\u010de p\u0159\u00edslu\u0161n\u00fd kl\u00ed\u010dov\u00fd v\u00fdraz a vz\u00e1p\u011bt\u00ed se v\u00e1m zobraz\u00ed relevantn\u00ed v\u00fdsledky. Klasick\u00e1 PPC bannerov\u00e1 reklama v\u0161ak nemus\u00ed b\u00fdt tak efektivn\u00ed, jak se zd\u00e1. Pr\u00e1v\u011b proto se na trhu objevily Real Time Biding kampan\u011b, tedy zkr\u00e1cen\u011b RTB kampan\u011b. Jsou efektivn\u011bj\u0161\u00ed ne\u017e PPC reklama, a to z jednoho prost\u00e9ho d\u016fvodu. C\u00edl\u00ed toti\u017e na konkr\u00e9tn\u00edho z\u00e1kazn\u00edka tak, aby zobrazovan\u00fd reklamn\u00ed banner m\u011bl pro n\u011bho skute\u010dn\u00fd re\u00e1ln\u00fd v\u00fdznam, a to na z\u00e1klad\u011b pokro\u010dilej\u0161\u00ed znalosti jeho (z\u00e1kaznick\u00e9ho) chov\u00e1n\u00ed.RTB reklamy funguj\u00ed na principu aukc\u00ed. Cel\u00fd proces si m\u016f\u017eete p\u0159edstavit tak, \u017ee na ur\u010dit\u00e9m webov\u00e9m prostoru, kter\u00fd nab\u00edz\u00ed zve\u0159ejn\u011bn\u00ed bannerov\u00e9 reklamy, se vyhodnocuje nab\u00eddka v\u00edce inzerent\u016f, co cht\u011bj\u00ed svou reklamu na tomto prostoru zobrazit. Nap\u0159\u00edklad zde zmi\u0148ovanou b\u011b\u017eeckou obuv. Z nab\u00eddky n\u011bkolika inzerent\u016f b\u011b\u017eeck\u00e9 obuvi je pak vybr\u00e1n jen jeden, kter\u00fd auk\u010dn\u00ed syst\u00e9m Real Time Biding vyhodnot\u00ed pro danou chv\u00edli jako nejv\u00edce vhodn\u00fd. Auk\u010dn\u00ed syst\u00e9m na webov\u00e9m prostoru prov\u00e1d\u00ed vyhodnocov\u00e1n\u00ed velmi rychle, jde tu o zlomky sekundy, tak\u017ee z\u00e1kazn\u00edk kter\u00fd na web vstupuje, prakticky toto pozad\u00ed v\u016fbec nezaregistruje.Cel\u00fd proces p\u0159in\u00e1\u0161\u00ed v\u00fdhodu v tom, \u017ee se z\u00e1kazn\u00edkovi zobraz\u00ed reklamn\u00ed banner od vybran\u00e9ho inzerenta, kter\u00fd je pro n\u011bho v tu chv\u00edli nejvhodn\u011bj\u0161\u00ed, a tento inzerent tedy plat\u00ed jen za proklik, po\u010det zobrazen\u00ed a konverzi men\u0161\u00ed \u010d\u00e1stku d\u00edky tomu, \u017ee je banner zobrazov\u00e1n jen z\u00e1kazn\u00edk\u016fm, kde se v\u00fdrazn\u011b zvy\u0161uje m\u00edra pravd\u011bpodobnosti zakoupen\u00ed v\u00fdrobku (zde nap\u0159. b\u011b\u017eeck\u00e9 obuvi). RTB reklamy jsou tedy efektivn\u011bj\u0161\u00ed a v\u00fdhodn\u011bj\u0161\u00ed pro ob\u011b strany ne\u017e klasick\u00e9 bannerov\u00e9 reklamy, jak pro z\u00e1kazn\u00edky, tak i pro inzerenty. Toto je tak\u00e9 d\u016fvod, pro\u010d je o RTB kampan\u011b velk\u00fd z\u00e1jem a jde v sou\u010dasn\u00e9 dob\u011b o jednu z vhodn\u00fdch forem propagace slu\u017eeb \u010di prodeje zbo\u017e\u00ed na Internetu.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Microsoft Ads PPC kampan\u011b a Real Time Biding kampan\u011b jsou sou\u010d\u00e1st\u00ed prodeje zbo\u017e\u00ed a nab\u00eddky slu\u017eeb na Internetu","item":"https:\/\/www.praam.cz\/microsoft-ads-ppc-kampane-a-real-time-biding-kampane-jsou-soucasti-prodeje-zbozi-a-nabidky-sluzeb-na-internetu\/#breadcrumbitem"}]}]